This model recognizes a few fundamental facts about the internet. They cookie you and when you stop by the tenth time in a month, they ask you to pay. You can visit the ft.com domain something like nine times per month for free. I may get the exact details wrong but its the idea that's important anyway. I like the subscription model the FT has been using for some time now. I think that is the wrong idea most of the time, and especially in news and news related content. It's as if some content is worth more than other content. The worst examples of subscription services are those that break the content up into free and paid. And yet, for most, subscriptions have not worked very well. I think most papers would be better off without the print business but I also understand why many won't walk away from a print based product just yet.įor those content owners with a cost model that can't be covered with advertising alone, subscriptions seem like the obvious choice. Let's leave out the discussion of the print side of these businesses for this discussion. For many publications, particularly legacy publications with higher cost models, advertising alone isn't covering the nut. In particular, the newspaper industry is doing a lot of soul searching for the right revenue model. There's a lot of discussion out there about how online content should be monetized. I wrote the following last summer and thought it would be useful to reblog it today: I was very pleased to see yesterday that the NY Times has made the decision to adopt the FT's subscription model over some of the other options they had.
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